You'll learn how this course is structured into three sections:

General knowledge about windows and window film

Learn the basics of window types, film options, and their key benefits.

Foundational Sales Techniques

Master essential sales skills, communication strategies, and client engagement.

Hands-on training with the EDTM sales kit itself

Practice real scenarios using the EDTM kit to build confidence and skills.

EDTM Window Film Sales Kit Training Course

Unlike most industries, window and window film gives you a superpower: the ability to show your customer exactly what your product will do before a single piece of film is installed. No other sales environment lets you put a demonstration in a customer's hands like this — but that advantage is wasted without the training to use it effectively. That's why this course is built around the critical distinction between a "salesman" and a "sales technician." Salespeople push products. Sales technicians diagnose problems, deliver tailored solutions, and earn the kind of trust and respect that turns prospects into buyers. This course is designed to make you the latter — the expert customers don't second-guess. You'll also build a working understanding of the major sales methodologies — from high-pressure closing techniques to modern consultative and relationship-based approaches — so you can recognize what works, what doesn't, and how to adapt the right strategy to every customer interaction in the field.

The traditional Always Be Closing (ABC) method and its Resolve-Ace-Close (RAC) technique, associated with figures like Zig Ziglar

The analytical approach, championed by Alex Hormozi, which stacks evidence until the decision feels obvious

The emotional approach, developed by Jeremy Lee Minor, which ties the product to the customer's feelings of fear or happiness.

What You'll Walk Away With:

By the end of this course, you won't just understand window film — you'll know how to sell it with confidence. You'll have the product knowledge to answer any question a customer throws at you, the sales techniques to guide a conversation from first impression to signed contract, and the hands-on ability to use your EDTM sales kit to deliver demonstrations that do the convincing for you. You'll know how to translate every feature of your product into a benefit your customer actually cares about, and you'll carry yourself with the kind of authority that sets you apart from every other estimate they're getting. This course doesn't just teach you information — it builds the complete sales technician that customers trust, competitors respect, and employers want on their team.

Curriculum

29 Chapters · 58 Lessons

  1. 1

    Introduction to the EDTM Window Film Sales Kit Training Course

    1. (Included in full purchase)

      Introduction to the EDTM Window Film Sales Kit Training Course

    2. (Included in full purchase)

      Introduction Quiz

  2. 2

    Window Frames and Window Styles

    1. (Included in full purchase)

      Window Frames and Window Styles

    2. (Included in full purchase)

      Window Frames Quiz

  3. 3

    EDTM - Windows Terms and Energy Efficiency

    1. (Included in full purchase)

      EDTM - Windows Terms and Energy Efficiency

    2. (Included in full purchase)

      Window Terms and Energy Efficiency Quiz

  4. 4

    EDTM - Window Coatings

    1. (Included in full purchase)

      Window Coatings: Low-E, Tinted Glazings, Smart Windows, and Self-Cleaning Coatings Explained

    2. (Included in full purchase)

      Window Coatings Quiz

  5. 5

    Understanding U.S. Energy Zones

    1. (Included in full purchase)

      Understanding U.S. Energy Zones

    2. (Included in full purchase)

      Energy Zones Quiz

  6. 6

    Rating Councils and Industry Organizations

    1. (Included in full purchase)

      Rating Councils and Industry Organizations

    2. (Included in full purchase)

      Rating Councils Quiz

  7. 7

    Sales Preparation: Script, Attire, and Branding — The Prep Work Before You Sell

    1. (Included in full purchase)

      Sales Preparation: Script, Attire, and Branding — The Prep Work Before You Sell

    2. (Included in full purchase)

      Sales Process Prep Quiz

  8. 8

    Verbal, Para Verbal, and Nonverbal Communication: Mastering All Three to Close More Sales

    1. (Included in full purchase)

      Verbal, Para Verbal, and Nonverbal Communication: Mastering All Three to Close More Sales

    2. (Included in full purchase)

      Comunication Quiz

  9. 9

    Analytical Buyers vs. Sensory Buyers: Identifying and Selling to Both Types

    1. (Included in full purchase)

      Analytical Buyers vs. Sensory Buyers: Identifying and Selling to Both Types

    2. (Included in full purchase)

      Types of Buyers Quiz

  10. 10

    Framing, Objections, and Smoke Screens

    1. (Included in full purchase)

      Framing, Objections, and Smoke Screens

    2. (Included in full purchase)

      Framing and Smoke Screens Quiz

  11. 11

    Company Stories: Humanizing Your Business to Win Trust and Overcome Objections

    1. (Included in full purchase)

      Company Stories: Humanizing Your Business to Win Trust and Overcome Objections

    2. (Included in full purchase)

      Company Story Quiz

  12. 12

    EDTM - Sales Kit Walkthrough

    1. (Included in full purchase)

      EDTM - Sales Kit Walkthrough

    2. (Included in full purchase)

      Sales Kit Walkthrough Quiz

  13. 13

    The AE 2250 Low-E Card: Your First Diagnostic Tool

    1. (Included in full purchase)

      The AE 2250 Low-E Card: Your First Diagnostic Tool

    2. (Included in full purchase)

      Low E Card Quiz

  14. 14

    The Glass Check Elite (GC 3200): Your Most Important Diagnostic Tool

    1. (Included in full purchase)

      The Glass Check Elite (GC 3200): Your Most Important Diagnostic Tool

    2. (Included in full purchase)

      GC3200 Quiz

  15. 15

    SG2700 Strengthened Glass Detector: Testing for Tempered Glass Before Film Application

    1. (Included in full purchase)

      SG2700 Strengthened Glass Detector: Testing for Tempered Glass Before Film Application

    2. (Included in full purchase)

      SG2700 Quiz

  16. 16

    Setting Up Your Glass Samples for Sales Presentations

    1. (Included in full purchase)

      Setting Up Your Glass Samples for Sales Presentations

    2. (Included in full purchase)

      Glass Sample Quiz

  17. 17

    The Freeze Spray Test: Detecting Seal Failure Before You Apply Film

    1. (Included in full purchase)

      The Freeze Spray Test: Detecting Seal Failure Before You Apply Film

    2. (Included in full purchase)

      Freeze Spray Quiz

  18. 18

    EDTM - BTU METER SP2065

    1. (Included in full purchase)

      EDTM - BTU Meter SP2065

    2. (Included in full purchase)

      BTU Quiz

  19. 19

    Temperature Gun Demonstration: Using Life Tiles to Show Measurable Heat Rejection

    1. (Included in full purchase)

      Temperature Gun Demonstration: Using Life Tiles to Show Measurable Heat Rejection

    2. (Included in full purchase)

      Temperature Gun Quiz

  20. 20

    The Infrared Camera Demonstration

    1. (Included in full purchase)

      The Infrared Camera Demonstration

    2. (Included in full purchase)

      Infrared Camera Quiz

  21. 21

    The Heat Sheet Demonstration

    1. (Included in full purchase)

      The Heat Sheet Demonstration

    2. (Included in full purchase)

      Heat Sheet Quiz

  22. 22

    The SS 2450 Solar Spectrum Meter

    1. (Included in full purchase)

      The SS 2450 Solar Spectrum Meter

    2. (Included in full purchase)

      SS2450 Quiz

  23. 23

    The WP 4501 Window Profiler

    1. (Included in full purchase)

      The WP 4501 Window Profiler

    2. (Included in full purchase)

      WP4501 Quiz

  24. 24

    UV Demonstration with the UV1265: Showing Analytical Buyers Measurable UV Protection

    1. (Included in full purchase)

      UV Demonstration with the UV1265: Showing Analytical Buyers Measurable UV Protection

    2. (Included in full purchase)

      UV1265 Quiz

  25. 25

    UV Demonstration: Showing Analytical Buyers Measurable UV Protection with the XM 1400

    1. (Included in full purchase)

      UV Demonstration: Showing Analytical Buyers Measurable UV Protection with the XM 1400

    2. (Included in full purchase)

      XM1400 Quiz

  26. 26

    The UV Card Demonstration

    1. (Included in full purchase)

      UV Card Demonstration: Showing Sensory Buyers Visible Proof of UV Protection

    2. (Included in full purchase)

      UV Card Quiz

  27. 27

    The Closeout: Turning Every Sale Into Future Business

    1. (Included in full purchase)

      The Closeout: Turning Every Sale Into Future Business

    2. (Included in full purchase)

      Referrals and Recommendations Quiz

  28. 28

    5 Steps To Close More Sales

    1. (Included in full purchase)

      5 Steps To Close More Sales

    2. (Included in full purchase)

      Quiz - 5 Steps To Close More Sales

  29. 29

    The Window Sales Technician's Little Red Book

    1. (Included in full purchase)

      The Window Sales Technician's Little Red Book

    2. (Included in full purchase)

      Quiz - The Window Sales Technician's Little Red Book

Ready to Take Your Sales to the Next Level?

The window film industry isn't slowing down, and the professionals who invest in their skills are the ones closing more deals and building lasting careers. Don't leave money on the table by walking into your next appointment unprepared. Enroll in the EDTM Window Film Sales Kit Training Course today and start transforming the way you sell — one demonstration, one customer, one closed deal at a time.

$100,000.00

Enroll now