New Course

In most industries, salespeople have to rely on words alone — asking customers to simply take their word for it. Window film is different. It's one of the only industries where you can show a customer exactly what your product will do before it's ever installed. That's a massive advantage — but only if you know how to use it. The EDTM Window Film Sales Kit Training Course is built to turn you into something more powerful than a salesperson: a sales technician. There's a difference. A salesperson pushes a product. A sales technician diagnoses a problem, demonstrates a solution, and earns the kind of trust that closes deals — the same trust you'd place in a plumber who walks down to your basement and tells you exactly what's wrong with your hot water heater. Customers don't argue with experts. They follow them. This isn't a generic sales course you could apply to any industry. It's purpose-built for the window and window film world, structured in three parts: foundational product knowledge so you never get caught off guard by a customer's question, proven sales techniques adapted specifically for this industry, and hands-on training with the EDTM sales kit so you can walk into any home or business and let the product speak for itself. Whether you're brand new to the industry, a seasoned installer who's never done sales, or an experienced closer from another field looking to bring your skills into window film — this course meets you where you are and takes you to the next level. Every episode includes quizzes to make sure you're retaining what matters, because knowledge you can't recall in front of a customer isn't knowledge at all. The window film industry is growing, and the professionals who invest in real training are the ones winning the jobs. Master the product. Master the demonstration. Become the expert your customers are looking for.

You'll learn how this course is structured into three sections:

General knowledge about windows and window film

Learn the basics of window types, film options, and their key benefits.

Foundational Sales Techniques

Master essential sales skills, communication strategies, and client engagement.

Hands-on training with the EDTM sales kit itself

Practice real scenarios using the EDTM kit to build confidence and skills.

EDTM Window Film Sales Kit Training Course

Unlike most industries, window and window film gives you a superpower: the ability to show your customer exactly what your product will do before a single piece of film is installed. No other sales environment lets you put a demonstration in a customer's hands like this — but that advantage is wasted without the training to use it effectively. That's why this course is built around the critical distinction between a "salesman" and a "sales technician." Salespeople push products. Sales technicians diagnose problems, deliver tailored solutions, and earn the kind of trust and respect that turns prospects into buyers. This course is designed to make you the latter — the expert customers don't second-guess. You'll also build a working understanding of the major sales methodologies — from high-pressure closing techniques to modern consultative and relationship-based approaches — so you can recognize what works, what doesn't, and how to adapt the right strategy to every customer interaction in the field.

The traditional Always Be Closing (ABC) method and its Resolve-Ace-Close (RAC) technique, associated with figures like Zig Ziglar

The analytical approach, championed by Alex Hormozi, which stacks evidence until the decision feels obvious

The emotional approach, developed by Jeremy Lee Minor, which ties the product to the customer's feelings of fear or happiness.

What You'll Walk Away With:

By the end of this course, you won't just understand window film — you'll know how to sell it with confidence. You'll have the product knowledge to answer any question a customer throws at you, the sales techniques to guide a conversation from first impression to signed contract, and the hands-on ability to use your EDTM sales kit to deliver demonstrations that do the convincing for you. You'll know how to translate every feature of your product into a benefit your customer actually cares about, and you'll carry yourself with the kind of authority that sets you apart from every other estimate they're getting. This course doesn't just teach you information — it builds the complete sales technician that customers trust, competitors respect, and employers want on their team.

Curriculum

30 Chapters · 59 Lessons

1
1. (Included in full purchase)
  Introduction to the EDTM Window Film Sales Kit Training Course
2. (Included in full purchase)
  Introduction Quiz
2
1. (Included in full purchase)
  Window Frames and Window Styles
2. (Included in full purchase)
  Window Frames Quiz
3
1. (Included in full purchase)
  EDTM - Windows Terms and Energy Efficiency
2. (Included in full purchase)
  Window Terms and Energy Efficiency Quiz
4
1. (Included in full purchase)
  Window Coatings: Low-E, Tinted Glazings, Smart Windows, and Self-Cleaning Coatings Explained
2. (Included in full purchase)
  Window Coatings Quiz
5
1. (Included in full purchase)
  Understanding U.S. Energy Zones
2. (Included in full purchase)
  Energy Zones Quiz
6
1. (Included in full purchase)
  Rating Councils and Industry Organizations
2. (Included in full purchase)
  Rating Councils Quiz
7
1. (Included in full purchase)
  Sales Preparation: Script, Attire, and Branding — The Prep Work Before You Sell
2. (Included in full purchase)
  Sales Process Prep Quiz
8
1. (Included in full purchase)
  Verbal, Para Verbal, and Nonverbal Communication: Mastering All Three to Close More Sales
2. (Included in full purchase)
  Comunication Quiz
9
1. (Included in full purchase)
  Analytical Buyers vs. Sensory Buyers: Identifying and Selling to Both Types
2. (Included in full purchase)
  Types of Buyers Quiz
10
1. (Included in full purchase)
  Framing, Objections, and Smoke Screens
2. (Included in full purchase)
  Framing and Smoke Screens Quiz
11
1. (Included in full purchase)
  Company Stories: Humanizing Your Business to Win Trust and Overcome Objections
2. (Included in full purchase)
  Company Story Quiz
12
1. (Included in full purchase)
  EDTM - Sales Kit Walkthrough
2. (Included in full purchase)
  Sales Kit Walkthrough Quiz
13
1. (Included in full purchase)
  The AE 2250 Low-E Card: Your First Diagnostic Tool
2. (Included in full purchase)
  Low E Card Quiz
14
1. (Included in full purchase)
  The Glass-Chek Elite (GC 3200): Your Most Important Diagnostic Tool
2. (Included in full purchase)
  GC3200 Quiz
15
1. (Included in full purchase)
  SG2700 Strengthened Glass Detector: Testing for Tempered Glass Before Film Application
2. (Included in full purchase)
  SG2700 Quiz
16
1. (Included in full purchase)
  Setting Up Your Glass Samples for Sales Presentations
2. (Included in full purchase)
  Glass Sample Quiz
17
1. (Included in full purchase)
  The Freeze Spray Test: Detecting Seal Failure Before You Apply Film
2. (Included in full purchase)
  Freeze Spray Quiz
18
1. (Included in full purchase)
  EDTM - BTU Meter SP2065
2. (Included in full purchase)
  BTU Quiz
19
1. (Included in full purchase)
  Temperature Gun Demonstration: Using Life Tiles to Show Measurable Heat Rejection
2. (Included in full purchase)
  Temperature Gun Quiz
20
1. (Included in full purchase)
  The Infrared Camera Demonstration
2. (Included in full purchase)
  Infrared Camera Quiz
21
1. (Included in full purchase)
  The Heat Sheet Demonstration
2. (Included in full purchase)
  Heat Sheet Quiz
22
1. (Included in full purchase)
  The SS 2450 Solar Spectrum Meter
2. (Included in full purchase)
  SS2450 Quiz
23
1. (Included in full purchase)
  The WP4501 Window Profiler
2. (Included in full purchase)
  WP4501 Quiz
24
1. (Included in full purchase)
  UV Demonstration with the UV1265: Showing Analytical Buyers Measurable UV Protection
2. (Included in full purchase)
  UV1265 Quiz
25
1. (Included in full purchase)
  UV Demonstration: Showing Analytical Buyers Measurable UV Protection with the XM1400
2. (Included in full purchase)
  XM1400 Quiz
26
1. (Included in full purchase)
  UV Card Demonstration: Showing Sensory Buyers Visible Proof of UV Protection
2. (Included in full purchase)
  UV Card Quiz
27
1. (Included in full purchase)
  The Closeout: Turning Every Sale Into Future Business
2. (Included in full purchase)
  Referrals and Recommendations Quiz
28
1. (Included in full purchase)
  5 Steps To Close More Sales
2. (Included in full purchase)
  Quiz - 5 Steps To Close More Sales
29
1. (Included in full purchase)
  The Window Sales Technician's Little Red Book
2. (Included in full purchase)
  Quiz - The Window Sales Technician's Little Red Book
30
1. (Included in full purchase)
  Closing Remarks

Ready to Take Your Sales to the Next Level?

The window film industry isn't slowing down, and the professionals who invest in their skills are the ones closing more deals and building lasting careers. Don't leave money on the table by walking into your next appointment unprepared. Enroll in the EDTM Window Film Sales Kit Training Course today and start transforming the way you sell — one demonstration, one customer, one closed deal at a time.

$49.99 / month

Enroll now

Welcome to the EDTM Window Film Sales Kit Training Course!